Palo Alto, CA: In today’s world of open offices and constant distractions from iPhone notifications and online advertisements, it is harder and harder for people to focus. Over the course of our careers, 20,000 hours are wasted on being distracted in the workplace. Potential X wants to change this with their latest product, the FocusBuds - which Kevin O’Leary from the Shark Tank calls the “next step in the evolution of earbuds”.
These game-changing earbuds are now live on Indiegogo. The FocusBuds is a pair of next-generation wireless earbuds that brings together state-of-the-art audio integrated with EEG Neurofeedback technology to help users achieve focus like never before.
The FocusBuds works by tracking the user’s brain activity in real-time with embedded EEG biosensors, it then provides a gentle audio cue to alert users whenever their focus drops. This type of conditioning is called EEG Neurofeedback and works to train the users’ brain to concentrate and eliminate procrastination.
Invented in the late 1950s, EEG Neurofeedback technology has been repeatedly proven to enhance performance (Gruzeier, 2016) and is as powerful as Ritalin (Fuchs, 2016). However, this technology has previously only been accessible to F500 CEOs, NASA astronauts and peak performance gurus like Tony Robbins - who spent $15,000 a week on the same technology that is now available to the general public for only $249.
Renowned NASA Scientists Alan Pope from the Langley Research Centre suggests that “embedding beneficial, helpful biofeedback in everyday activities will be a valuable contribution to society”. Co-founder Sahin Ozsoy responded in detail, emphasising that this is precisely the mission of Potential X which is “to help unlock human potential by making this technology affordable and accessible to everyone.”
On top of EEG Neurofeedback, FocusBuds also has real-time AI focus tracking, wireless connectivity and noise isolation among a host of other premium features. It is not hard to see why the FocusBuds are shaping up to be one of the most advanced cognitive-enhancing wearables in 2020.
About Potential X
Potential X has offices in Palo Alto and London. The company was originally founded by a group of neuroscientists, machine learning experts and entrepreneurs who came together to serve a common purpose: working together to make affordable and accessible tools for unlocking human potential.
The Potential X Focusbuds is currently on Indiegogo at over 35% off retail prices.
With the help of North Harbour and KiwiSport, we're once again running an awesome basketball programme specifically for ADHD and ASD youth over Term 4 2019. The feedback we received from the last programme was really positive and families mentioned that it was an awesome experience for their kids.
There are two sessions available:
Come along and join in on the fun! Here's what you need to know:
Starts: Sunday 20 October and runs every week until Sunday 1 December
Registration: come along to the first session and register on the day
- $40 per family, payable in Cash or Internet Banking by the first day of Term
- $30 per family for ADHD NZ members
Click on the PDF below for payment details
Location: Breaker's Training Facility (7 Atlas Place, Mairangi Bay, North Shore)
Need to get in touch? Click on the pdf below for contact details.
Our ambassador Petra Leary features in a short documentary on how she takes her hidden superpower to the sky, focusing her lens on becoming the world’s top aerial photographer. Bird's Eye shows how Petra sees the world from above, seeking startling heights to create stunning art, all while trying to make sense of the complex and challenging world around her.
Education and parenting consultant Joseph Driessen talks to Kathryn on Nine to Noon about how to parent children who struggle with underdeveloped executive skills, and who find living an organised life extremely demanding. Click here to listen in.
A huge congratulations to our ambassador Petra Leary for being shortlisted Top 7 (of 9000 entries) in the 2019 ZEISS Photography Award competition run through the Sony World Photography Awards. Click here to see her submission, the Daily Geometry series.
We first met Petra as an insightful young adult who was very articulate about her experiences with ADHD and was discovering her talents as a graphic designer and graffiti artist. We recently reconnected with Petra when she contacted us to offer the photo she had created for ADHD Awareness Month. The image, which you can now see on our homepage, is made from Lego and illustrates boldness and brightness.
Since picking up a camera her photography has taken her across New Zealand, over the ditch to Australia and beyond the Southern Hemisphere to Cuba, Canada and The United States. Petra is now an award-winning photographer, who captures seemingly ordinary views but from a different perspective as many of her photos are taken using a drone. Her work has been featured in various publications and sites around the world - she is really flying and is an inspiration to young ADHDers everywhere.